XYZ Company Analytics

An analysis of the Facebook Insights for XYZ Company reveals that in terms of reach and engagement, the company is beginning to see signs of success, although results and content is somewhat inconsistent.

Slide1

In the past several months, total page likes has steadily increased, with 549 total at the time the Insights were pulled. Most of these page likes come from ads and page suggestions, which makes sense if the company is not conducting much other marketing. In an ideal scenario, however, the company should be seeing more page likes generated from the page, indicating that people are seeking out the page after hearing about it from another source – perhaps a flyer or piece of direct mail that invites consumers to find their Facebook page. XYZ’s other social channels, if they don’t already, can also cross-promote Facebook, which seems to serve as the main social hub and source of advertising for the company. This is how other channels can help boost results – by directing the followers of those channels to the Facebook page. XYZ may post something on Twitter or its website that serves as a “tease” to encourage people to visit the Facebook page for the full content.

Slide1

During the time of the Insights report, reach and page likes are down – with reach down 9% and engagement down 20%. Despite these percentages and the appearances of poor performance in comparison with the previous week, it’s worth noting that even with no posts during the week, the reach was still high, with about 8,000 people and with five new likes. Several weeks before, at the beginning of the month, a post relating to March Madness, which was promoted, reached a page record of 12.5K people. In this context, it makes sense that the performance in this week’s Insight data would be skewed and substandard in comparison.

Slide3

Another important takeaway from the data is the discrepancy between pages views from people on mobile devices versus people on desktop computers – during the week of the current data, the page had 22 views on mobile and 2 on computer. This is something XYZ needs to take into consideration when posting content. Certain pieces of content are better viewed on a mobile device and certain pieces of content are better viewed on a computer. For example, the company would be unwise to create a post with a link that directs viewers to a website that isn’t optimized for mobile viewing.

Additionally interesting and important to consider is what time most of the page’s followers or “fans” are online and available to consume the content put out by the page, and the demographics of these people. Most of these consumers, according to the Insights, are online from about 6 a.m. to 9 p.m., with the peak of consumers available at 9 p.m. Most of the fans of the page are women, with 56% female and 44% male. Of the women and total fans, in general, they are most likely to be between ages 35 and 44 and live in the United States. Tailoring content to this audience will create a more engaged social channel and ultimately more success for XYZ Company.

Slide2

Something XYZ Company does well with is posting content that will do well with its fans – for example, photos perform better than videos or text statuses, with an average reach of 1,333 versus 323 and 161 people. It appears XYZ Company posts more photos than other content, which is an indication that the social managers – the husband and wife team – are savvy to this.

On the other hand, however, XYZ can improve with this content by posting photos that will be more engaging and that will lead to action on the page – either in the form of comments or “likes” or, more importantly, in the form of page likes. Although the March Madness related post early in the month of March was extremely successful in terms of reach, it did not translate into many page likes, comparatively. If XYZ is going to continue to post sponsored content – in other words, put money behind these posts – it needs to create more interest, measurable by page visits and likes, since the strategy on Facebook seems to be to generate awareness for the new business.

Future campaigns or posts that XYZ Company can initiate to establish this increase in interaction and engagement might be asking current customers to like the page or to write a review or testimonial. XYZ can even consider promoting special offers or discounts on Facebook, which can only be redeemed by liking the page or mentioning the page at the time of service. As previously mentioned, XYZ should also be promoting the Facebook page to its customers at any marketing or outreach events and on marketing collateral or advertisements.

Overall, for a small, recently launched business, XYZ Company is performing well on Facebook and on the right track to developing a great presence on the social channel.

Hotel Reputation Management Sample Responses

This blog post is for educational purposes only for an Introduction to Multimedia Communication class. These posts below are sample posts and the responses are hypothetical.

Hilton-example-2015

Dear Luv2Travel with Hubby,

Thank you for taking the time to leave us a review on TripAdvisor.com. Please accept my apologies for any inconveniences that may have occurred while you were staying with us. Providing Hilton guests with the best possible hospitality and service has always been our goal and we truly value the opinions of our customers. I have shared your feedback with our housekeeping and concierge staff to prevent future occurrences.

We have taken into consideration your suggestion for providing shade to the parking lot box. In the meantime, may I suggest Valet parking for just a small up charge?

In addition to this, we will make sure the bathroom door in your guest room, as well as the shower head have been taken care of . We will also address the water cleanliness issue in the pool area you described.

Unfortunately, we do not offer rollaway beds for any of our guest rooms and I apologize our staff did not communicate this when booking your reservation. Also, I cannot authorize a change in furniture as the bed frames are consistent throughout all rooms to keep within a certain modern décor.

I invite you to contact me directly if you would like to discuss your experience in further detail. We would like to regain your trust and we hope you will allow us an opportunity to provide you with an exceptional guest experience when your travels bring you back to Fort Lauderdale.

 

Warmest Regards,

Lisa Davis

Social Media Manger

Hilton Hotels & Resorts

954-463-4000 x555

ldavis@hilton.com

If Luv2Travel with Hubby decides she would like to follow-up to discuss further offline, I would send her an email with details below:

Dear Guest,

Again, please accept my apologies for any inconveniences you had during your last stay with us at the Hilton fort Lauderdale Marina. I would like to have the chance to make it up to you the next time you are visiting the Fort Lauderdale area.

hh_poolvw2_10_1270x560_FitToBoxSmallDimension_UpperCenter

Since we do not offer rollaway beds in any of out guest rooms, on your next visit I will upgrade your room to a city/marina view corner tower suite, with a private bedroom and living room with a large comfortable couch for an extra guest.

FLLGRHH_Fort_Lauderdale_Marina_Hotel_room_type_K1J_1_386x310_FitToBoxSmallDimension_Center

Please enjoy a complimentary dinner for two at Nanking. Where you can enjoy dine on gourmet cuisine while enjoying excellent service, Zen-like ambiance and breathtaking views of the Intracoastal Waterway.

HH_nanking1_72_1270x560_FitToBoxSmallDimension_Center

When booking the room we have a new feature- Hilton Requests Upon Arrival as a way to pre-prepare your room to be perfect the moment you enter. It will allow you to request things from extra towels and pillows to food and beverages, everything to make your stay stress free.

Also, you don’t have to worry about going through the parking gate next time. I am offering a Free Valet parking upgrade with your reservation.

Please contact me when you are ready book your stay, or if you have any additional comments or concerns and I will be happy to assist you.  I hope you enjoy your stay.

Sincerely,

Lisa Davis

Social Media Manger

Hilton Hotels & Resorts

954-463-4000 x555

ldavis@hilton.com

 

 

Hyatt-example2015

 

Dear Travelwith3kiddos,

Thank you for taking the time a to write a gracious review of our property, your comments are very much valued. We are pleased that you enjoyed your stay with us and had great dining experiences at the B-Line Diner and Fiorenzo Italian Steakhouse. Ralph and all of our staff believe in providing personalized service, and I agree with you, that he is very good at his job!

MCORO_P137

For your next stay with us, may I suggest our premier seafood restaurant- Urban Tide. You can enjoy coastal favorites from Chef Jared Gross, elevated with bold flavors, served in a modern setting. Urban Tide offers diners an intimate, understated elegance highlighted with beautiful views of the Grotto Pool. For your convenience, Urban Tide is open for lunch and dinner.

MCORO_P157 Urban Tide Dish

We do try to accommodate guests to the best of our ability. Unfortunately, we have only  a select number of rooms on the upper floors that overlook the pool. When booking a room in advance please let us know that you would like an upper level room overlooking the pool and I promise we will try our best to accommodate.

If you are again traveling with kids, we have added kid friendly activities, like a basketball hoop, volleyball net and playground. There is also a station set up by the main pool area when your little ones can be Mermaids or Mermen for the day with swim fins. They can also frolic in the waterfalls that flow into the pool.

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Hyatt-Regency-Orlando-P065-Grotto-Pool-waterfall-1280x427

I am glad that you got to enjoy our spa, even if was only for a brief moment. To enhance your experience on your next stay, we have a wonderful selection of enhancements you can add to spa treatments. Enhancements include: Custom Body Scrub, Chakra Balancing, Reflexology, Scalp Treatment. You can upgrade your massage to 80 minutes for even more relaxation, or try the Serenity Pool with soothing hot tubs.

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We also have a spa special where guests can receive a complimentary gift when you reserve a spa experience and check-in at The Spa at Hyatt Regency Orlando on Facebook.

We are glad you enjoyed the complimentary shuttle service to Orlando attraction areas. As far as parking goes, we actually offer the lowest hotel parking rate available in the area and we ensure the safely and security of your vehicle while it’s parked in our garage.

We look forward to seeing you on your next trip to Orlando and once again, thank you for your positive comments!

Warmest Regards,

Lisa Davis

Social Media Manger

Hilton Hotels & Resorts

954-463-4000 x555

ldavis@hilton.com

 

 

Social Media Plan for the WPPI expo and conference

This blog post is for educational purposes only and is a hypothetical situation being used for an Introduction to Multimedia class for the University of Florida. I am following the WPPI expo, March 7-9 for a chance to see how they use IMC to market the tradeshow and how they utilize their social media channels.

The WPPI tradeshow is the largest premier conference and expo for Wedding and Portrait photographers to showcase and demonstrate their latest products. It is a combination of educational seminars by industry leaders, an exhibition for the latest products and services and a networking event for over 13,000 people.

wppilanding

Social media promotion before, during and after

Promotion for the WPPI expo for 2016 started in March 2015, soon after the last expo was over. On WPPI’s Facebook there were posts for hotel suggestions for next year’s show. In December they were running an early bird special to push registration for the event.

facebookhome

savethedate

During the expo, the show is being promoted with banner ads on the WPPI website and on its social media channels, Facebook and Twitter. They also used Snapchat, with username rfwppi as a way to engage users and give out prizes. In addition to the many regular posts on Facebook and Twitter, they also created a recap of each day in video and photo format to show how much fun the expo is. I think this a great way to engage fans and a potential way to promote next year’s event when needed.

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After the show is over, WPPI will begin to promote a members only photography competition call “The First Half.” There aren’t that many posts about the WPPI expo after the show. There was one post on Twitter for a save the date for next year’s expo. They also retweet if someone uses a WPPI hashtag in their post, but I only saw 3 of those.

markcaenders

Channels

The channels that WPPI expo uses the most are Facebook, Twitter and a WPPI blog. The most responses were on Twitter but only an average of 5 likes and a few retweets on any one post. The highest number of likes was 28 and that was way above average. The second channel is Facebook, with each post getting an average of 3 likes and a stray comment here and there. They also use Snapchat to engage, but only WWPI knows for sure if people are viewing these. The Facebook post with a call to action to follow on Snapchat for the week of March 4 did have 3 comments, so I assume it had some additional responses throughout the week. The posts on the WPPI blog are informative pieces about exhibitor booths, speakers, the latest technology, and unique things that popped up during the event, like a live wedding.

Content

The content being promoted on Twitter and Facebook are mostly posts for the booths. They had posts about raffle drawings, free products, presenters, discounts, new technology and video and photo recaps of the day.

recap.jpg

On the WPPI website there is a link, as well as a banner ad for registration. There is also a link to sign up to be a WPPI member. There is a tab on the site for hotel and travel that promotes the MGM Grand in Las Vegas and a list of other hotel discounts. On the travel portion, they are offering ground transportation discounts for LASxpress and Las Vegas Monorail.

banner1    hotelpage

Hashtags, retweeting and highlighting

The WPPI expo is using #wppi and #wppi2016 as the specific hashtags and Twitter handle @RFWPPI to promote the show. As for promoting booths in their social media posts, they will use the company’s preferred hashtags or handles. They are also retweeting posts and adding either a hashtag specific to that company or their Twitter handle.

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Some of the social posts also have links to the company’s website. For example in a post promoting the Canon booth, WPPI uses both of the photographer’s Twitter account names, #Canon, a link to the Canon website and the booth number.

canon.jpg

If it is an event going on during the expo, lets say a workshop for example, they will include the Twitter handle, location and a link for more information. In this post below, it’s workshop for newborn photography and the link is to a blog post about the photographer @AnaBrandt

anabrandt.jpg

Sponsors

The main sponsor of the WWPI expo is PhotoPlus, which is the umbrella company for WPPI, Rangefinder, Shutterlove, PDN and Photo Forward. These are all co-brands that are promoted on the PhotoPlus site. WPPI is an offshoot and it has a website landing page with tabs about the expo. If you are signing up for membership for WPPI, you are actually signing up for PhotoPlus which gets you many discounts for the expo including:

  • Savings of up to 30% on WPPI Expo.
  • 30% discount on entry fees for WPPI photo contests.
  • Vendor discounts on gear, software, insurance and much more.
  • Monthly e-newsletter including special events, contests, new benefits and more.
  • Free Full Platform Pass for the 2016 WPPI Conference + Expo.

Under the hotel and travel portion of the website, the sponsor OnPeak is being promoted with a statement that it is the Official Housing Sponsor of the WPPI expo with a link to book lodging through OnPeak.

housing

Examples of IMC

Additional IMC examples promoting the WPPI expo and conference are the newsletter and Rangefinder magazine. You can sign up for the newsletter and magazine on the website and they will send you a monthly subscription. The magazine is actually called Rangefinder and it has a digital version as well. The magazine promoting the WPPI is the business edition and the title of the actual article is WPPI Survival guide. I don’t believe there are any other channels used to promote the expo. This event is targeting a very specific industry and I think by utilizing mostly online marketing, I think they are hitting the target.

printnewssignupenews   

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Another way the WPPI expo is using IMC is through their mobile app. The app is one of the best apps I’ve seen for a company. It has everything an attendee would need to know about the 3-day expo.

homeapp

You can view your schedule for the day, maps, events, social media channels, connect with other attendees and get alerts. There is even a section to take notes.

maps      notes

 

You can also view the list of exhibitors and browse by category or name. Once you click on an exhibitor, there is a bio page. From there you can add to bookmarks, share the information, add notes add to schedule, get directions from inside the expo or locate the booth on a map.

booth

There is also social button on the home page of the app for Twitter and Facebook. All of the Twitter posts that include “WPPI” in the tag including: #wppi #wppi2016 and @RFWPPI show up on the live Twitter feed.

twitterapp

When the show is open, there is a button that will tell you which events are currently running so you can decide to attend or not. There is also a locator to find exhibitors near you.

eventsmonday

The app also sends you alerts or push notifications of what’s happening. I signed up for the push notifications, so many times throughout the day I would get an alert for something that was happening. These would range from happy hours and contests to classes and workshops and everything in between.

push2alertpush

Branding

Branding is consistent throughout the website, banner ads and social media channels. They use a shades of pink color scheme on the WPPI logo, Mobile App and Twitter. On the banner ads, Mobile app icon and home page, Facebook, Instagram and anywhere that WPPI is promoted they use cloud-like images with shades of pink. This really ties the branding together; it is very unique and memorable.

homescreen    wppilanding

Highlights

The fact that the WPPI expo went heavy with the social media posts during the event really caught my attention. I liked the fact that they were focused on engaging with the attendees and keeping the information up to date on the channels. The posts were fun and relevant to the event and they made the most out of the three days.

The other highlight I have to mention again is the WPPI mobile app. I really enjoyed how user friendly and engaging it was. The app had everything you would need to attend the conference, with no need to carry around a notebook or set events on your calendar, everything was integrated. I also like the fact that Twitter and Facebook were built right in to the home screen of the app. You could know what was going on without toggling between apps.

Something missing

Although WWPI did a great job at posting during the event on Facebook and Twitter, I felt they could have done a little better utilizing some of the other social media channels, like Instagram and YouTube. Instagram is a perfect platform to promote a photography expo because it is a photo-based channel. They could have shown off some the photographer’s work and let viewers know which booth they were at.

instagram.jpg

While they do have a You Tube channel button on their website for a direct link, it is not updated. The last video posted was 2 moths ago and the featured video was from 2013.

youtube

YouTube is a great platform to show clips of the expo classes, speakers and even some of the giveaways. It would be a great start to promote WPPI 2017 when they wanted to start posting about next year.  There could be links to WPPI 2016 YouTube to show what you would be missing if you did not attend.

30 Days of Epcot at Walt Disney World!

This blog post about Disney World Resort and Epcot is a hypothetical situation and for academic purposes only.

Goals:

  1. Drive ticket sales for Flower and Garden Festival
  2. Drive ticket sales single park tickets
  3. Increase website traffic for Epcot
  4. Increase presence
  5. Strengthen brand loyalty

Friday, April 1

Facebook:

This is no April Fools joke, Epcot International Flower & Garden Festival tickets are now on sale! Get yours now at disneyworld.disney.go.com.

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Twitter:

This is no April Fools joke, Epcot International Flower & Garden Festival tickets are now on sale!

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Saturday, April 2

Facebook:

No weekend plans? Take a stroll through the garden at Epcot. See nature through the eyes of “Plein Air” artists this weekend only at Epcot International Flower & Garden Festival#FreshEpcot

 

images-1

Twitter:

No weekend plans? Take a stroll through the garden at Epcot International Flower & Garden Festival#FreshEpcot 

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Sunday, April 3

Facebook:

Light up the night and be a part of the show with Made With Magic. disneyparks.disney.go.com

 

Twitter:

Light up the night and be a part of the show with Made With Magic. disneyparks.disney.go.com  

madewithmagicears-f

 

Monday, April 4

Facebook:

Begin your week with a trip around the world at Epcot’s World Showcase. Have a croissant, in France, a Churro in Mexico and hop over to Morocco for couscous.

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Twitter:

Begin your week with a trip around the world at Epcot’s World Showcase. @EPCOTShowcase 

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Tuesday, April 5

Facebook:

Take a spin and feel the speed at the thrilling Test Track presented by® disneyworld.disney.go.com

Twitter:

Feel the speed at the thrilling Test Track presented by® 

test-track-gallery05

Wednesday, April 6

Facebook:

Want to be like Ariel?   Swim under the sea at Epcot’s DiveQuest and experience incredible marine life and coral. disneyworld.disney.go.com 

 

Twitter:

Want to be like Ariel? Swim under the sea at Epcot’s DiveQuest.  

epcot-seas-aqua-tour-00

Thursday, April 7

Facebook:

NEW! Outdoor Family Fun Weekend at Epcot International Flower & Garden Festival. Experience the benefits of being outdoors in nature while sharing time together with friends and family, April 8-10.

epcotpassport

Twitter:

Be Outdoorsy at Family Fun Weekend! Epcot International Flower & Garden Festival, April 8-10.#FreshEpcot 

CcfOGBAXEAE_Ldt

Friday, April 8

Facebook:

Join us for some rockin’ tunes on this weekend at the Garden Rocks Concert series.at Epcot. Featuring The Guess Who, with hit song, “American Woman.” @theguesswho                                                                           disneyparks.disney.go.com

garden rocks

Twitter:

Rock out with The Guess Who at Epcot’s Garden Rocks Concert series.#FreshEpcot  @theguesswho

theguesswho.jpg

Sunday, April 10

Facebook:

Interested in space travel? Rocket to the Red Planet on Mission: SPACE Experience at Epcot. Experience authentic NASA-style training and an out-of-this-world space launch. disneyworld.disney.go.com

mission-space-00

Twitter:

Want to be an Astronaut when you grow up? Experience weightlessness at Mission: SPACE Experience at 

mission-space-gallery05.jpg

Monday, April 11

Facebook:

Spring is in bloom at Epcot! Discover beautiful gardens, seasonal cuisine and entertainment for the entire family at Epcot International Flower & Garden Festival.

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Twitter:

Spring is in bloom at Epcot!  #FreshEpcot 

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Tuesday, April 12

Facebook:

Stay up late with us! Enjoy extra Magic hours tonight at Epcot from 9-11 pm.

Unknown

Twitter:

Stay up late with us! Enjoy extra Magic hours tonight at  from 9-11 pm. 

Unknown

Wednesday, April 13

Facebook:

Check out the @PixarInsideOut Emotion Garden at Epcot.

Twitter:

Check out the @PixarInsideOut Emotion Garden at #freshepcot .

Thursday, April 14

Facebook:

What could be more fun than spring break in Florida? Spend your vacation with Mulan and Mushu at Epcot.

epcot-gallery-05

Twitter:

Spring break Woo-Hoo. Spend your vacation with us at 

epcot-gallery-09

Friday, April 15

Facebook:

Annual Passholder this deal is for you! Pick up an exclusive Passholder gift – a special edition print, created by Disney artist, Don “Ducky” Williams. Learn more at http://di.sn/6188BjzSy@DisneyWorldPassholders

passholder gift

Twitter:

Annual Passholders this deal is for you! @DisneylandAP #FreshEpcot 

passholder gift

Saturday, April 16

Facebook:

Join us for some rockin’ tunes on this weekend at the Garden Rocks Concert series at Epcot. Featuring Blood, Sweat and Tears, with hit song, “Spinning Wheel.” disneyparks.disney.go.com

garden rocks

Twitter:

Rock out with Blood, Sweat and Tears at Epcot’s Garden Rocks Concert series 

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Sunday, April 17

Facebook:

New for 2016, the first-ever Huey, Dewey and Louie topiaries will greet you at the entrance to the Epcot International Flower & Garden Festival#FreshEpcot

Twitter:

New for 2016, the first-ever Huey, Dewey and Louie topiaries will greet you at the entrance to Epcot. #FreshEpcot  

huetdueylouie.png

Monday, April 18

Facebook:

Everyone’s talking about the Epcot International Flower & Garden Festival. Stroll the beautiful topiaries and refuel at two new Outdoor Kitchens – La Isla Fresca and Cider House, which bring tastes from the Caribbean and freshly-picked garden produce.

epcot-flower-garden-outdoor-kitchens-00-full

Twitter:

Everyone’s talking about the two new Outdoor Kitchens – La Isla Fresca and Cider House at the Flower & Garden Festival. #FreshEpcot  

flower-garden-outdoor-kitchens-01

Tuesday, April 19

Facebook:

Whew! Tax season is over. Celebrate your refund at Walt Disney World Resort’s Epcot. Explore exciting attractions, enchanting international pavilions, award-winning fireworks and seasonal special events. disneyworld.disney.go.com

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Twitter:

Whew! Tax season is over. Celebrate your refund at Walt Disney World Resort’s 

epcot-gallery-17

Wednesday, April 20

Facebook:

Celebrate history with Benjamin Franklin and Mark Twain. Journey through our young nation’s short, but storied history Celebrate adventure, fantasy, the past, the future at the American Adventure. disneyworld.disney.go.com

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Twitter:

We the people, celebrate history with Benjamin Franklin and Mark Twain. 

american-adventure-00

Thursday, April 21

Facebook:

Blast Off to the Beginning at Spaceship Earth at Epcot.                  disneyparks.disney.go.com

 

Twitter:

Blast Off to the Beginning at Spaceship Earth at 

600-spaceship-earth3

Friday, April 22

Facebook:

Earth day birthday. Come and celebrate mother nature this weekend at Epcot International Flower & Garden Festival. Celebrate the place we all call home with special activities and more located at select Festival gardens.

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Twitter:

 

Earth day birthday. Come and celebrate mother nature this weekend at   

chipdale

Saturday, April 23

Facebook:

Join us for some rockin’ tunes on this weekend at the Garden Rocks Concert series at Epcot Featuring Brian Howe, The Bad Company former lead singer”, with hit song “Can’t Get Enough.”                                                                         disneyparks.disney.go.com

garden rocks

Twitter:

Rock out with Bad company’s former lead singer, Brian Howe at Epcot’s Garden Rocks Concert series. 

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Sunday, April 24

Facebook:

Spend Sunday funday with Nemo & Friends® at Epcot. Discover conservation efforts to protect coral reefs, sea turtles, sharks and the many other amazing creatures that call our oceans home. wdpromedia.disney.go.com

epcot-gallery-07.jpg

Twitter:

Spend Sunday Funday with Nemo & Friends® at Epcot.   

Monday, April 25

Facebook:

Start you week off with a bang at Epcot and experience Illuminations:Reflections of Earth Fireworks at over the World’s Showcase lagoon. Buy your ticket now at disneyworld.disney.go.com.

epcot-gallery-18-1.jpg

Twitter:

Start you week off with a bang with Illuminations at  epcot-gallery-18-1.jpg

Tuesday, April 26

Facebook:

Limited edition merchandise new for the 2016 Epcot International Flower & Garden Festival. Get yours today!                                                                           disneyparks.disney.go.com

Twitter:

Who doesn’t want limited edition swag. Available only at the Epcot International Flower & Garden Festival  

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Wednesday, April 27

Facebook:

Wednesday is “for the birds.” Get a front row seat at this exclusive 3D Disney & Pixar Short Film Festival. disneyparks.disney.go.com

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Twitter:

Exclusive 3D Disney & Pixar Short Film Festival. Only at 

pixarandshort-f

Thursday, April 28

Facebook:

Kids wound up? Help them burn off some energy at Epcot. Enjoy the Music Garden Melodies Playground, Go butterfly garden and even a Cars themed Cactus Road Rally. Only at Epcot International Flower & Garden Festival.                              disneyparks.disney.go.com

prek-epcot-infographic_v2-01.jpeg

Twitter:

Spring has sprung especially for   

prek-epcot-infographic_v2-01.jpeg

Friday, April 29

Facebook:

Visit Epcot for Fun Fresh Weekends and get your limited edition retail MagicBand. Only available this weekend. Supplies are limited, so don’t wait.

FGFC579804

Twitter:

Don’t miss the limited edition MagicBand at Fun Fresh Weekends. 

FGFC579804

Saturday, April 30

Facebook:

Ready to rock out this weekend at the Garden Rocks Concert series at Epcot Featuring Georgia Satellites, with their hit song, “Keep Your Hands to Yourself.”

garden rocks

Twitter:

Rock out with Georgia Satellites at Epcot’s Garden Rocks Concert series. 

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References:

  1. https://twitter.com/EPCOTShowcase
  2. https://www.facebook.com/WaltDisneyWorld
  3. https://twitter.com/hashtag/FreshEpcot?src=hash
  4. https://disneyworld.disney.go.com/events-tours/epcot/epcot-international-flower-and-garden-festival/
  5. https://wdpromedia.disney.go.com/media/wdpro-assets/parks-and-tickets/tours-and-experiences/epcot-international-flower-and-garden-festival/F&G_Passport_2016.pdf?19022016100142
  6. https://disneyworld.disney.go.com/destinations/epcot/
  7. https://www.facebook.com/Blood-Sweat-Tears-143908791513/photos_stream
  8. vine.co/v/OE59md2eOln
  9. http://www.brianhowe.com/photos–2
  10. http://www.thegeorgiasatellites.com/
  11. https://disneyparks.disney.go.com/blog/

Bēhance-The ultimate online visual portfolio

Bēhance is an online social network for creative professionals to showcase their work and connect with other creative minds.

behancehome

Creative users include, Graphic Designers Photographers, Interaction Designers, Web Designers, Copywriters and many more. Users can create a profile and instantly begin posting their work. Others in the network can then view, like, or comment on the art. On your Bēhance page others have the option to follow you or send you a private message. Other users also have the option to “Appreciate Project” with a thumbs up or “Add to Collection.” You can also post links to your other social media accounts.

behancelikepost

The most unique benefit for Bēhance users is the visual portfolio. Bēhance now offers the opportunity for designers to present their portfolio seamlessly through Adobe with a Creative Cloud account. In 2010 they started offering the opportunity for users to link their portfolio to a LinkedIn profile. This provides easier access and more results for employment opportunities, which is the most important benefit for this network. In addition to networking and connections, Bēhance offers job search functionality. You can search by location, creative field, or company. If you just want to browse, there is a job feed set up on the page that automatically updates when a job is posted.

behanceposts

Bēhance offers a beneficial service for employers. A company can post a job on Bēhance for $399 a month for one post or $1,500 per month for unlimited postings. Companies will then have have a candidate pool of over 5 million people. Bēhance also helps companies filter out some of those candidates. For each job posting, Bēhance takes your criteria and suggests a creative professional that they think meets you needs. There is no need to wait for applications to come floating in.

behancejobpostcost

While searching for potential employees on Bēhance, if a company comes across a project style that they prefer, Bēhance will generate a project list similar to your taste using Adobe image match technology. While utilizing Bēhance’s job engine through Adobe Talent, this allows a company to save and track candidates with the Bēhance app. That way you can easily share job posts and communicate with the hiring committee.

behancescreenshot

I think that the Bēhance social networking site a great website for making contacts, as well as, job opportunities. Seeing other’s creative designs and the ability to comment, like and share is a unique way to connect and make friends in the same industry. I think it stands out from the other major social media channels like Facebook, Twitter and Instagram for creative minds because it is quite a bit different than the other social media sites. Designers are able to post creative designs on those major channels but people may feel intimidated or weird about putting it all out there in a non creative environment. They may not want to leave it open for ridicule from people who don’t exactly understand the creative process. If you are displaying pieces in a bubble like environment on Bēhance, sharing with like-minded people, this may offer a feeling of comfort. Sharing in this type of network frees up the conversation, where artists can openly ask questions. For example asking another user, what their method and inspiration for designing is.

 Another great thing about the fact that Bēhance is a visual portfolio is that you can see other designers work. Not just admiring or critiquing it but realizing that they are also the competition if you are a job seeker. If you a photographer and looking for a photography job you can browse samples of other’s work and see if yours is up to par. If you think there is a huge gap between the two, you may need to up your game. On the other hand, some samples may not be as great and that can serve as a confidence booster. Either way you are getting a behind the scenes look at your competition from all over the world.

behancephotography

The creative industry could incorporate proximity marketing into the communications plan for stores that offer products that creative people need or use. This may include technology products like laptops, drawing pads and Apple products. There is a place for photography equipment, such as cameras, lenses and accessories. Even artists need equipment, like paints, brushes and easels. The companies that could benefit from this type of industry are places from larger retailers like Jo Ann Fabrics, Michaels, and Best Buy to smaller businesses in local neighborhoods, like hobby and photography shops. Creative types generally love to support the community.

Another potential use of proximity marketing could be pop ups for local events or seminars in the area. For example, if there was an art gallery that was having an opening or a technology seminar that was nearby, companies could use proximity marketing to try to sell tickets to the event. If I had a pop up message for an art show that was nearby and I was looking for something to do, I might decide to attend. Sometimes I see things on Facebook and other social channels that I’m potentially interested in, but when the actual weekend arrives, I have long ago forgotten about it. That might persuade people of a spontaneous nature, which many creative types tend to be.

Bēhance as a social network could also utilize proximity marketing technology to let users know when others users are in the same location. They have already taken advantage of the trending Apple Watch technology and have an app for watch, as well as for Android, iPhone and iPad.

behanceapplewatch

They could utilize location finding, the same way that Waze, the navigation app lets you engage with other Waze users in proximity to warn about cops, accidents, jams, or just to socialize. Bēhance users could use this feature to socialize or let others know about deals and events in the area. This could be especially helpful if you were from out of town. I feel like this type of communication would be popular because you would know that the people you are talking to are like-minded creative types.

Employers that post on the Bēhance network could also benefit from proximity marketing capabilities. Included in their price to post a job, Bēhance could add push notifications from companies that have active job openings online. That way a job seeker could be aware of which companies are hiring close to their neighborhood or even when they are out and about. If a job seeker is highly interested they know where to come back and apply.

Bēhance already has an established relationship with LinkedIn to provide portfolio display capabilities on users profiles. According to Bēhance, it gets 15 times the traffic of all other leading portfolio sites combined.

The main goal of Bēhance is to power the creative networks for top schools and organizations. The main source of revenue for Bēhance is charging companies to post jobs. The focus Bēhance should be to keep world class artists putting their portfolios online, so companies will continue to want to hire out of that pool. Therefore I feel like for Bēhance to keep attracting the best and brightest candidates, it must advertise that it’s the best website for your portfolio to be showcased. I think that Bēhance could well alongside Instagram, Facebook, and Vine.

For example, Instagram could work well with Bēhance because it is already a site where people get creative with their posts. These are people who may be looking to get their photography skills noticed and might take advantage of Bēhance’s online network. Facebook is also another channel that Bēhance could benefit from. Right now Facebook is the most popular social media site with 1.18 billion monthly active users as of August 2015. There has to be some talented designers in there somewhere. It’s ultimately about spreading awareness of Bēhance’s existence.

Additionally, I think that Vine could also work well alongside Bēhance. The Vine app is fairly new and I think there are a lot of talented young people using this app. I also know that Bēhance is not that recognizable just yet, even with its 5 million users. I had come across the name several times but never knew what it was. Now that I know it’s a visual online portfolio site with active companies looking to hire from within, I am definitely going to join. It’s great to find a place where I can have a common bond and I don’t have to flip through tons of mundane posts, baby animal pictures and the same inspirational quotes to find something that I find truly interesting.

References:

https://www.behance.net
https://www.behance.net/adobetalent?tracking_source=secondary_nav

https://www.behance.net/apps
http://www.awwwards.com/10-social-networks-for-web-designers.html
http://www.bloomberg.com/ss/07/11/1115_in_ingated/source/6.htm
https://en.wikipedia.org/wiki/Facebook
https://vine.co

 

 

 

Socially speaking…

Target

IMC

Target has a well-rounded approach to IMC. In addition to its social media channels, Facebook, Instagram, Twitter, Google +, Pinterest, YouTube, Snapchat and Periscope, Target also has an App for Tablets, iPhone and Android. On the main website users can signup for a newsletter and to receive emails. Target also uses traditional advertising channels to promote the brand, such as its main website, print ads, TV commercials, banner ads and a printed ad section in the newspaper. Target also advertises OOH with billboards, on the sides of buildings, bus stops and buses, to pretty much any place you can stick a sign on. They are very thorough with their branding.

targetbus     targetbillboard

targetprintad                                        targetbusstop

Messaging and Imagery

Target keeps a consistent message through its channels, the message of saving money. Their brand message is: expect more. pay less. Right now they are promoting Gwen Stefani’s music video on Twitter, Facebook, Google + and even on You Tube. If you buy the new album at Target, you will get 4 bonus tracks. The imagery is always consistent across all advertising channels keeping with the iconic red bulls-eye, which is synonymous with the Target brand.

targetyoutube

Content

Target definitely keeps the content up to date. Right on the homepage there is a promotion for a Presidents Day sale, which ends on 2/20. This sale is encouraging users to shop online, offering 25% off of home items available through the website.

targethome

The main social channels are updated on a fairly regular basis. For example, Twitter is updated about once a day. Facebook and Instagram are updated about once a week. Target is also up to date on the newest social media channels. They are currently using Periscope to live stream broadcasts and they have a Snapchat account:@target. Both of these channels are up and coming and popular with the youth demographic.

Social Channel

On the main Target website, they have social share buttons that take you right to social media pages. Facebook has an astounding 23,187,123 likes. On Facebook, Target posts articles with links that take you to other pages for more information.

targetsocial

Also on their Facebook, Target mainly posts about recipes, which I thought was interesting. When I think of Target, I don’t associate them with recipes. They have a website dedicated to Target recipes, made by the Target Test Kitchen. On each recipe there is a link to easily share recipes on social media for Facebook, Pinterest, Twitter, and Google+. You can also click to email or simply print it out.

 

targetrecipies

Hashtags

Target regularly uses hashtags. On their Twitter page all the posts include hashtags linking to outside pages. They also use hashtags in their posts on Facebook, including #MoreMusic, which links you to a page promoting Gwen Stefani’s new song.

Additional Info

Target also has a mobile app called Cartwheel, where you can digitally save coupons and scan at the store for even more savings. This is connected to social media because you can sign in using your Facebook or Google account.

 

targetcartwheel

McDonald’s

IMC

McDonald’s is very brand oriented and likes to advertise in and on every type of media possible. McDonald’s has social media channels like Facebook, Instagram, Twitter, Spotify, YouTube, Tumblr, Google + and Pinterest. Although the McDonald’s company doesn’t have a dedicated U.S. blog, they do have a blog in India.

They also use traditional marketing channels, such as websites, OOH, radio, TV, email and a newsletter signup.

McDemaillist

Their TV commercials incorporate Twitter posts and hashtags.

McDonald’s, in keeping up with the times, also has Periscope and Snapchat.

McDsnap

Billboards

McDbillboard

Print

mcDprint

Banner ads

McDbill

Eye-catching OOH

McDlamp

Bus stop signs

McDbusstop

Messaging and Imagery

McDonald’s restaurants can be spotted from far away with its classic red and yellow building and iconic “Golden Arches”, which are used in most advertising pieces. The imagery has been consistent since 1968 when the Golden Arches were born. These arches are highly recognizable all over the world. McDonald’s currently has restaurants in 118 countries.

McDonald’s current campaign message “i’m lovin’ it,” which Justin Timberlake originally recorded, has been around since 2003. There is even a slogan jingle that goes with it and I’m certain as you read, “i’m lovin’ it”, you sang along.

McDonald’s also has cross promotions with several other major business entities, including: the NBA, NFL, NASCAR, FIFA, Indy Car, Rolex Sports Car and the Olympics. It seems that McDonald’s logos are on just about everything. As you can see there isn’t a shortage of exposure.

Content

Content for all of McDonald’s is updated as the promotions change. Their current promotion is for the long awaited all day breakfast menu. I, for one, was very happy to see this finally happen. Now that they have added their most delicious hash brown patties to the all day menu, I can’t stay away. McDonald’s is capitalizing on this current promotion and putting the message on all of the advertising (examples above).

 Social Channels

McDonald’ s does link its social channels from the main website. It has social buttons for Facebook, Twitter, Instagram, YouTube, Spotify and Tumblr. If you link to any of these sites there aren’t links to other social channels, just the main site. However the India version of the blog links to all the Indian social media channels.

Hashtags

McDonald’s does use hashtags, but primarily on Twitter and Pinterest. They use them a lot for the current campaign of #AllDayBreakfast. They also use them sporadically on Facebook to post things for “Throwback Thursday” or #tbt

Additional info

McDonald’s has numerous websites for its different target markets. It has a separate website for About McDonald’s, Happy Meals, Tweens, Ronald McDonald House Charities, Asian Culture, African-American culture and a Spanish site.

McDwebsites

Also, since McDonald’s is such a global brand it has a website for each region of the world and individual websites for larger countries. For example, McDonald’s Latin America has 23 separate websites. Most of these also have a Facebook, Twitter and YouTube specific to that country. Venezuela has all three of these social channels and a Venezuelan website.

Urban Outfitters

 IMC

Urban Outfitters’ marketing strategy is not a complete IMC mix. The only print advertising they do is a mail order catalog. Although they do have some digital advertising elements, like a website,  blog, email and newsletter signup, their strategy mostly focuses on social media channels. Urban Outfitters or UO has a Facebook, Instagram, Twitter, Google +, Pinterest, Spotify, YouTube and Vine.

Messaging and Imagery

Urban Outfitters has been consistent with its imagery since the brand was launched in 1970. It has been classified as the vintage, retro, hipster look, but in 1970 that was the style. Urban Outfitters uses models in ads that portray this free flowing style and the products sold in the store and online are reminiscent of that ‘70’s vibe. These ads are meant to look like vintage photos that mirror Instagram photos.

uoproducts       uoprint

UO’s messaging is that it’s a “lifestyle brand” targeted to tech savvy, creative types. Urban Outfitters offers a product that is compelling and distinctive so that the consumers feel empathic towards the brand.

Content

Most of the social channels are updated on a regular basis. For example, Instagram and Twitter are updated several times a day. Facebook is updated about once a week. However, the Vine social channel has not been updated in a year. Its hard to tell if the main website has been recently updated because they don’t really advertise sales and the messaging has remained the same since 2014.

Social Channels

The Urban Outfitters’ main website has social share buttons for all of its primary social channels. There is one for Instagram, Pinterest, Twitter, Facebook, Spotify, YouTube, Google + and Tumblr. The only link that UO’s Facebook, Google + and Twitter have on it to the main website. YouTube is the only site linked to the other social channels, including, Twitter, Instagram, Pinterest, Facebook, Google +, as well as, urbanoutfitters.com. They also have two separate Instagram accounts, one for the store and one for music.

Hashtags

Urban Outfitters loves hashtags. In fact they have s few suggestions right on their community tab of the website. They are: #UOonYou, #UOMens, #UOAroundYou, #UOBeauty and #UOLive

uosocailpage

Even though UO encourages consumers to post with the aforementioned hashtags, it seems that the only website they regularly use them on is Instagram. One would think if they wanted them everywhere, they should be incorporating hashtags in Tweets and other social media.

 

References: 

  1. https://www.instagram.com/target/
  2. https://www.facebook.com/target/
  3. http://cartwheel.target.com/
  4. http://www.target.com/r/recipes/churro-cheesecake-bites-recipe
  5. https://twitter.com/hashtag/MOREMUSIC?src=hash
  6. https://www.periscope.tv/Target
  7. https://plus.google.com/+target/about
  8. https://www.facebook.com/McDonalds
  9. https://www.instagram.com/mcdonalds/?hl=en
  10. https://twitter.com/mcdonalds?lang=en
  11. http://www.mcdonalds.com/us/en/home.html
  12. http://mcdonalds.tumblr.com/
  13. https://plus.google.com/+McDonalds/videos
  14. https://en.wikipedia.org/wiki/McDonald%27s_advertising
  15. https://www.periscope.tv/McDonalds
  16. https://www.pinterest.com/mcdonalds/
  17. http://mcdonaldsblog.in/
  18. https://twitter.com/hashtag/AllDayBreakfast?src=hash
  19. http://www.cnbc.com/2015/10/06/the-catch-about-mcdonalds-all-day-breakfast.html
  20. http://kslx.com/events_and_concerts/all-day-breakfast-mcdonalds/
  21. http://gizmodo.com/5361661/mcdonalds-lamp-post-makes-me-doubt-my-sanity-even-more
  22. https://www.simplyzesty.com/blog/article/august-2012/100-brilliantly-creative-bus-shelter-adverts
  23. http://www.urbanoutfitters.com/urban/uo-community?cm_re=UOONYOU-_-WEEK_5_POSITION_1-_-VIEW_ALL
  24. https://www.instagram.com/urbanoutfitters/
  25. http://blog.urbanoutfitters.com/blog/photo_diary_summer_in_australia?cm_re=Blog_Content-_-B1-_-photo_diary_summer_in_australia
  26. https://www.instagram.com/urbanoutfittersmusic/?cm_re=HOMEPAGE-_-WEEK_7_POSITION_1-_-FOLLOW_US_NOW https://vine.co/UrbanOutfitters
  27. https://www.facebook.com/urbanoutfitters https://twitter.com/UrbanOutfitters
  28. https://plus.google.com/110354638517892466353/posts
  29. https://open.spotify.com/user/urbanoutfitters https://www.youtube.com/user/uotv

Are you looking for me?

Are you in the professional sports business? Are you in need of a marketing chameleon, one who can easily adapt to any situation? Then let me introduce you to Lisa M. Davis.

Considered by most as the Jill of all trades. I can create an ad campaign, bake a cake and change a tire. Not necessarily in that order.

I have the gained the skills and background to create an ad campaign from start to finish. I have a bachelor’s degree in Visual Communication Technology with a minor in Marketing from Bowling Green State University. This translates to a working knowledge of Adobe Photoshop and InDesign, website design and marketing strategy.

dessert
Product photography

 

logoms2
Logo design

The marketing side of my degree and my current position at the Orlando Magic taught me how to create a plan of when, where and how an ad should run in the marketplace.

I have also honed my copywriting skills while in this position and am able to craft a successful message tailored to a professional sports team.

My creative background lends me the ability to shoot and edit an image and then create a professionally designed ad.

Allstardunk2

I am currently earning a master’s degree from the University of Florida’s College of Journalism and Communications in Social Media. This opportunity is teaching me the skills to be able to choose the best social media channels to market a product.

My best quality is that I work well under pressure, which is the key to success in business. And most important, I have a great sense of humor. Laughter sparks creativity.

As a marketing strategist, I am also in charge of editing the season ticket holder website for the Orlando Magic, myloyalblue.com. Click here to see my newest website landing page.

If you are interested in learning more about Lisa M. Davis, check out my brand on Pinterest.

 

 

Blogs, Blogs, everywhere a Blog.

The Huffington Post, Vintage Revivals and 22 Words are three of my favorite blogs to visit. They provide me with entertainment, news and sometimes inspiration when I am feeling crafty.

The Huffington Post

The Huffington Post (1) is a very popular news blog. Although the main focus is news, they also have a variety of subjects, including Healthy Living, Comedy and Horoscopes.

Slide10

The Huffington Post is an online news source keeping the world up to date on current events, politics, entertainment and everything in between. The site is positioned to engage a community of bloggers for their opinion and conversation. The Huffington Post hosts over 100,000 bloggers (2) with a variety of backgrounds, including politicians, students, celebrities and parents. The site has editions all over the world and over 200 million users.

The Huffington Post is a Pulitzer Prize-winning source of breaking news. It is unique because of the great headlines. They make the reader intrigued even before clicking. Headlines like Rubio Gets Ribbed (3) and Slay, Bey (4)! These are headlines that that make you want to learn more.

The blog posts on huffingtonpost.com positively reflect the brand because they are current topics that readers are interested in. The posts keep the site relevant and interesting. They sometimes have breaking news before actual news sites. When you are reading a post you can believe that the story is true, unlike some blog sites that knowingly post false information.

In addition to being high on the search engine list for news, there are direct links from Amazon and Yahoo to drive traffic. Even other mainstream news sites, like the New York Times (5) cite The Huffington Post’s blogs. On the website the there are social share buttons that link to Facebook (6), Twitter (7), Google Plus (8) and Pinterest (9). The Huffington Post uses an IMC strategy to inform and create new readers. There is a link to comment on posts, an email link option and a link to sign up for the newsletter. They also have a widget that allows you to go directly to the App Store or Google Play to download the official Huffington Post App. Another channel in their IMC strategy is a tab on the site called Huffpost Live (10) that streams live interviews Monday-Friday. When there isn’t a live stream, Huffpost Live features video highlights from the week. The Huffington Post also provides feeds for people who prefer reading the site in an RSS aggregator (11), instead of visiting the site.

This website is definitely a successful blog. There are new blogs posted hourly, keeping stories current and keeping website traffic up. Bloggers also have social media links within their post, generally Facebook and Twitter. You can click through easily to view other posts or follow them on social media. The Huffington Post is a creator of original content, contributing to the success of the website. Sometimes the news is so fresh it scoops the news stations.

Overall, I think that The Huffington Post is a well-rounded page and hits all of the categories that readers are interested to learn about.

The Huffington post has a ton of advertising on its site from big name companies, like Merrill Lynch, Rooms To Go and L’Oreal. These ads are banner ads and Run of Site ads or ROS. These ads are not dedicated to one page, but instead flip between several ads of the same size. You may see different ads depending on the percentage each one is allotted.

Slide02    Slide03

Slide04Vintage Revivals

Vintage Revivals (12) is a semi-professional blog. There is only one author, Mandi Gubler and she posts about once a week, sometimes once a month. Vintage Revivals also has a tab where you can purchase a few items of Mandi’s art, it can technically be classified as revenue generating.

Slide08

The purpose of the Vintage Revivals blog is the showcase home makeovers and DIY projects with a vintage feel. Mandi personally shows the reader step-by-step instructions and photos so the reader can learn and follow along. Her motto is, “If I can do it. You can too.” It’s a very creative DIY website.

The website is unique because she is not just following along with the rest of the Internet DIY websites showing you how to build a table out of pallets. She has very unique taste in decorating and shows the reader how to make great pieces out of ordinary objects.

The blog reflects the brand because everything she writes about follows the style of the website. She has a created a website theme of vintage, copper colors and geometric shapes. Her DIY blog posts reflect that theme. For example, she made a geometric shaped hanging brass planter.

Slide09

The main driver of traffic for Vintage Revivals are social posts. She has social share buttons for Facebook (13), Twitter (14), Pinterest (15) and a link to Instagram (16). On Instagram alone she has 790 posts and almost 40 thousand followers. She posts on social media with a website link to drive traffic to the website. She also uses parts of an IMC strategy to connect her marketing efforts. She recently did a post about a laundry room makeover and posted a photo and link back to blog on all of the active social media sites. If you are a DIY person and have read her blog posts, I have no doubt that you will be an instant fan.

Vintage Revivals is successful per this weeks lecture for several reasons. One reason is because there are new blog posts about projects keeping the website fresh and interesting. Mandi is highly active on Twitter with over 9,000 followers and posts on Facebook, Pinterest, Instagram and Bloglovin‘ (17). She also creates original content. All of her posts are about something she has done or created herself.

I think Mandi does an excellent job with the theme and style of her website, it looks and feels very professional. The only thing I would add is a video of the DIY projects. It doesn’t have to be a full-length video of the whole thing, just small clips to show some of the details that may be left out in the photos.

There are quite a few advertisers with banner ads on Vintagerevivals.com. Plum Organics, Stylewe.com and Wayfair.com are to just a few advertise on this site.

Slide07                Slide06

22 Words

Are you ever bored at work and surfing the Internet looking for a pick me up? 22 Words (18) is the site for you. According to the website, the main goal is to “Fight boredom and spread happiness.” 22 Words was created to spread cheer by writing heartwarming, cute, and fascinating stories for everyone to read.

I think 22 Words according to this weeks lecture is a mix of a semi-professional blog and an aggregator/link sharing blog. First, 22 Words is a company that employs writers that post their own content, so it’s not a one person show, but they do update content on a daily basis to keep readers interested. On the other hand, many of the posts are reposts or link shares from other sites.

22 Words is a great blog. I tend to enjoy the lighter side of life and I like reading articles that are funny or intriguing. In addition to those categories, 22 Words has bizarre, amazing and brain food. You never know what you might find when visiting this site. One post in particular I enjoyed reading was 26 Company Logos with Hidden Images That You Won’t Believe You Didn’t See Sooner (19). It really makes you step back and realize that most people don’t pay attention to detail. The Pittsburg Zoo logo was my favorite.

Slide1

The content of the website, in my opinion reflects the brand perfectly. The goal of the site is to spread happiness and fight boredom. If you enjoy reading interesting facts or cute stories then read on! Each of the posts on the site fits in one category or both. It’s not hard to fight boredom with Internet stories. You go online to check something really quick and next thing you know an hour has passed.

22 Words doesn’t do that much integrated marketing. The main source of traffic to the website is word of mouth adverting. 22 Words has social media sites like Facebook (20), Twitter (21) and Pinterest (22). They have over 40 million views a month and almost a million likes on Facebook. They even have a counter on the website that shows a live tally of visitors. As you are reading a post, you can see the numbers climbing. In addition to putting their own blog posts on social media sites, 22 Words often reposts other’s blogs hoping to reach even more followers.  Their Facebook has by far the most followers of the social media sites, but there is a link to sign up for the daily newsletter. Also, there is at least one social share button on each post.

This blog is not considered a success according to this weeks lecture, but I’m sure they would beg to differ. Although there is new content posted daily, it’s generally a repost. Also, 22 Words has a Facebook share button on all the posts and in some cases a Twitter button, but not many of the authors have Twitter or other social sites where you can connect with them. But, they do make it easy for you to follow them on Facebook and with almost a million likes it has to be somewhat successful.

Although 22 Words is easy to navigate, one thing I would change is how the blog posts are laid out. Instead of the whole article being on the same page, 22 Words post small blurbs on many pages and makes the reader click next for several pages to read the rest of the story. After a few clicks I tend to stop reading, it’s just not that user friendly. The other suggestion I have is to have a link to the editors blog posts. If a story is really interesting or well written, you might want to see what else the author has posted.

There is plenty of advertising on this site from banner and ROS ads to pop-ups. Chegg.com, Kohl’s and FTD Florists are just a few of the big name advertisers who run ads on this site.

Slide01

Slide1Slide05

References:

  1. https://en.wikipedia.org/wiki/The_Huffington_Post
  2. https://www.smartrecruiters.com/Aol/88263633-brand-strategist-the-huffington-post
  3. http://www.huffingtonpost.com/politics/
  4. http://www.huffingtonpost.com/entry/beyonce-music-video-formation_us_56b66b51e4b08069c7a78863
  5. http://topics.nytimes.com/top/reference/timestopics/organizations/h/the_huffington_post/index.html
  6. https://www.facebook.com/HuffingtonPost
  7. https://twitter.com/HuffingtonPost
  8. https://twitter.com/HuffingtonPost
  9. https://www.pinterest.com/huffingtonpost/
  10. http://live.huffingtonpost.com/r/segment/5685ac895a743c78c70015f6
  11. http://www.huffingtonpost.com/syndication/
  12. http://www.vintagerevivals.com
  13. https://www.facebook.com/vintagerevivals
  14. https://twitter.com/vintagerevivals
  15. https://www.pinterest.com/vintagerevivals/
  16. https://www.instagram.com/vintagerevivals/
  17. https://www.bloglovin.com/feed/blog/10714367
  18. http://twentytwowords.com
  19. http://twentytwowords.com/hidden-images-in-logos/
  20. https://www.facebook.com/22Words
  21. https://twitter.com/22words
  22. https://www.pinterest.com/22words/

 

 

Learn more about me!

Hi, everyone! My name is Lisa Davis and I graduated from Bowling Green State University in 2006 with a degree in Visual Communications Technology, with a minor in Marketing. I am excited to be starting my first semester at the University of Florida in the Social Media Graduate Program.

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I am currently working a full-time internship with the Orlando Magic in the marketing department. I am in charge of some of the digital advertising on orlandomagic.com and our season ticketholder site, myloyalblue.com. I also help plan and design marketing collateral for the tourism sector. I feel like I am lucky to have this opportunity to work at a place where I enjoy going to work everyday and I love what I do. I enjoy learning new things and being challenged to be creative with different projects.

I hope to learn a lot of new skills from this class that I can apply to my job and even help me secure a full-time position. I am especially interested in how to market products to social media users, who want their information now and easy. Right now I use traditional marketing, like ads, digital media and flyers. I would like to apply information from this class to the new generation of buyers. I also hope that during this time in grad school I can connect, network and make friends along the way. To learn more about me click here.